Business owners and freelancers struggle to generate sales through content platforms despite high engagement. This issue affects those who need quick sales and have expensive items or services to sell. The consequence is stagnation in business growth and potential loss of customers.
Pain Points
- High engagement on content does not translate to sales.
- Difficulty in reaching potential customers who are ready to buy.
- Time-consuming content creation with no immediate return on investment.
- Stagnation in business growth due to ineffective sales strategies.
- Potential loss of customers and need to change business models.
I'm on a niche that may have people interested on it who may not know that it exists. So, I decided to make some youtube videos to raise awareness, I tried to advertise the videos through reddit (no other free way to get quality viewers fast). I'm not in this for the long term, I don't care about becoming a content creator however my few first videos were good quality and I got a lot of likes and a few thousand viewers. I tried to advertise my business through the description but I had no buyers. My goal was to hit at least 1-2 good sales. If the item/service you sell is expensive enough, you don't need a lot of sales, however it didn't work out and now I wonder if I waste my time with it. I'm the e-commerce/freelance type, I want to do sales fast, are content platforms pointless for me? Of course people don't go there to buy but still I can't believe that not even one was interested to buy...My business has stagnated a lot and I have lost a big portion of my costumers, I'm on the verge of changing my model completely.