Agency owners and workers face significant challenges with the client approval process. The current methods are outdated and inefficient, leading to miscommunications, wasted time, and lost revenue. The primary issue is the lack of a streamlined system to manage and track version approvals, resulting in confusion and errors.
Pain Points
- Time-consuming approval process
- Miscommunication and errors in version approvals
- Lack of a centralized system for tracking approvals
- Lost revenue due to inefficient processes
- Stress and frustration among agency workers
I don't come from an agency background so maybe I'm missing something obvious here. But I've been talking to a lot of agency owners over the past few months and one thing keeps coming up the approval process is just completely broken and everyone seems to have just... accepted it. The one that got me was this: a guy spent 3 weeks on a project. Client approved it. They went to production. Client then comes back saying that's not what they wanted turns out they had approved version 2 by mistake. The final was version 7. Three weeks of work. One email thread. Nobody knew which version was which. I genuinely don't understand how this is still the default in 2025. Is it just emails forever? How are you guys actually handling this?