Influencers, particularly those in niche markets like fintech, often struggle to fully understand their audience's preferences and behaviors. This lack of insight can lead to poorly optimized content, resulting in lower engagement rates, reduced sponsorship opportunities, and decreased course sales. Influencers need a way to analyze their audience more effectively to tailor their content and maximize profitability.
Pain Points
- Difficulty in identifying audience archetypes
- Lack of understanding of what content resonates with their audience
- Inability to track changes in audience behavior over time
- Struggles in repositioning courses or content to attract a larger audience
- Challenges in attracting sponsorships due to low buying intent among followers
Iam not thinking of making this service a saas of anything even tho it be automated So iam just selling this as a service So this service is for Influencers who sell any courses or want to attract sponsership So how it works basically is that Suppose i choose fintech Niche Then here is what i will do Suppose my ICP are fintech creators in instagram in the follower range of 50k-75k So hered what i will do I will take 100 creators from that subset Per creator i will extract their past 50 post With media+caption+like counts+all comments Then i will analyze them using a LLM To answer these questions per creator: What is their audience archetype? What kind of content do they actually like? What type of their audience are recently active on the creator 's recent content And what type of audience was active before in what type of content And why they are no longer active Now this is per creator What question i answer from the total data of those 100 creators Is What is the unmet demand of the fintech niche I know 100 is small to answer this But if theres a pattern of unmet content demand across majority creators Then it is a advantage to have Now How i convert this to a service What i offer from it: 1) If the influencer is selling a course,then how they can actually re position it to actually for them to catch a higher % of their audience 2) If they want to attract brands and sponsership then how can they actually increase buying intent in their audience Now buying intent can be described as Seriousness Or Knowledgeable audience about the Fintech niche 3)Now since per creator i have data of what archetype their audience belongs to What content they actually like And also know what type of audience is actually active in their recent posts and which ones left 4) I can also provide them the guidance or a strucutre to how please the most profitable archetype of their audience Now the profitable archetype varies One cannot just pick the majority But a precise portion or a type of audience archetype Where there is a subset of audience who are knowledgeable and interactive with their content(appreciation here isnt considered as interactive with the content) And also they are likely to adapt well with new content types And the overall volume of this archetype of volume is also a good number Now i want the pov of you guys Can this actually benefit a creator Or is it just useless complex data ans analysis in disguise which has no profitable roi for them or just a nice looking idea?