Many gyms do not provide a premium onboarding experience for new members, which can lead to a lower perceived brand value and poor first impressions. This lack of focus on the initial member experience can result in decreased member retention and engagement.
Pain Points
- Lower perceived brand value
- Poor first impressions
- Decreased member retention
- Reduced member engagement
I got this idea after noticing that brands like Cult have started focusing heavily on experience, onboarding, aesthetics, and community — not just equipment. So I started thinking: why don’t more gyms treat new members like premium brands treat new customers? My first target market is gyms. The idea is premium onboarding kits + onboarding experience systems that help gyms: * increase perceived brand value, * improve first impressions, * and feel more premium/community-driven. Not trying to build another fitness app or supplement brand. Would gyms actually pay for something like this?